![]() That implies 2022 marketing spend of roughly $96.3 million, which compares with $49.93 million spent in 2021. Anita Balakrishnan MsABalakrishnan Sarah Whitten sarahwhit10 Share Key Points The company priced its IPO at 10 a share, the low end of the expected range of between 10 and 11 per share. is an American ingredient-and-recipe meal kit service. Total marketing spend for the year is expected to be “around double” what was spent in 2019, which was $48.13 million. The Blue Apron logo incorporates blue colors, which form its distinct color scheme: 0f346c Explore the Blue Apron color scheme, and easily replicate each of the logo colors by clicking on the corresponding button above displaying its HEX code. High quality Blue Aprons, designed and sold by independent artists. The company also said higher logistics costs had a more significant impact on results that anticipated.įor 2022, the company said it expects marketing spending to continue to increase through the year, to support expectations for faster revenue growth. “This past quarter, we significantly ramped up our marketing spend, focusing on targeted investments that are helping to raise brand awareness,” said Chief Executive Linda Findley in prepared remarks for a conference call with analysts. Meanwhile, total operating expenses increased 6.0% to $132.48 million, as cost of goods sold slipped 1.0% to $69.19 million but marketing expenses jumped 68.1% to $20.98 million. 19, 2022 In a Nutshell Blue Apron brings fresh, seasonal ingredients to your door so you can cook delicious meals, simply. Orders declined 4.7% to 1.68 million and customers were down 4.0% to 336,000, but average order value increased 2.4% to $63.78 and average revenue per customer grew 1.9% to $319. NEW YORK, (BUSINESS WIRE) - Blue Apron (NYSE: APRN) today announced plans for a long-term operations and logistics relationship with FreshRealm, a leading provider of fresh meals to top. ““While profitability remains a goal over the longer-term, we are focused on taking advantage of an important opportunity to accelerate customer and top-line growth.” ” - Chief Executive Officer Linda Findley
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